Senna Driven – Album Showcase at Tomorrowland Brasil 2024: musical innovation and Ayrton Senna’s legacy
Brazilian artists come together at The Gathering to celebrate the legacy of Ayrton Senna and present the Senna Driven album at Tomorrowland Brasil’s official opening party
Wednesday, September 25, 2024 – On Thursday October 10, Tomorrowland Brasil will host Senna Driven – Album Showcase at The Gathering, the festival’s official opening party at the campsite DreamVille in Itu, São Paulo. Senna Driven is a collaborative electronic music album, inspired by the values of the legendary Brazilian racing driver Ayrton Senna, with the goal of connecting fans around the world through an innovative soundtrack. Some of Brazil’s most renowned DJs, including Bruno Martini, Cat Dealers, Chemical Surf, Dubdogz, Jessica Brankka and Sevenn, will perform live at the showcase, playing unreleased tracks from the album. In addition to them, a selection of international artists, including Armin van Buuren, NERVO and Tchami, will also play some unreleased tracks during their performances at Tomorrowland Brasil 2024.
The project, the result of a strategic partnership between Universal Music, Senna Brands and Bulldozer Network, will officially launch on November 1, during the Formula 1 São Paulo Grand Prix. Meanwhile, Senna Driven has already been winning over a global audience, with previews of tracks in Armin van Buuren's sets at the Dutch GP Fanzone as well as Meduza on the starting grid of the Monza stage. In Brazil, some tracks were presented to the public for the first time during Rock in Rio 2024.
With the growing demand for authenticity and meaningful connections, Senna Driven is an innovative project that explores new possibilities for partnership. The soundtrack not only celebrates Ayrton Senna's legacy, but also reflects values of collaboration and overcoming obstacles, fundamental in the life of the driver. The union between Universal Music, Senna Brands and Bulldozer Network reinforces the impact and global reach of this release, which promises to mark the history of electronic music and the future of partnerships between brands and entertainment.
Tomorrowland Brasil 2024
October 11-13, 2024
Parque Maeda, Itu
Tickets & info via brasil.tomorrowland.com
About Tomorrowland
Tomorrowland is one of the largest and most iconic music festivals in the world held in recreation area De Schorre in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 16 different stages. More than a festival, Tomorrowland is a celebration of diversity and unity. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity.
Celebrating 20 years of Tomorrowland, Tomorrowland Belgium 2024 took place across two weekends from July 19-21 and July 26-28. Having opened up a whole new world in the beautiful scenery of De Schorre in Boom, the 2024 festival theme ‘LIFE’ was the prequel of the 2016 ‘Elixir of Life’ theme.
Over the past 20 years, Tomorrowland has become a true worldwide phenomenon that connects people from every corner of the world through the universal language of electronic dance music. Renowned for its compelling storytelling, Tomorrowland has evolved into a global entertainment brand and media powerhouse with new festivals & events like Tomorrowland Brasil in Itu, São Paulo, Tomorrowland Winter in Alpe d'Huez in France, CORE Festival in Brussels, CORE Tulum in Mexico, CORE Medellín in Colombia and Tomorrowland presents Our Story in Amsterdam, the radio station One World Radio, the record labels Tomorrowland Music and CORE Records, the Tomorrowland Academy (DJ & producer school), the music management & booking agency One World Artists, the Tomorrowland Foundation with Music & Arts Schools in Nepal and India, the apparel & accessories label Tomorrowland Store, Tomorrowland Leisure (the Tomorrowland themed aqua experience LIFE, the INVENIO custom bikes and matching cycling apparel in collaboration with Ridley), the Tomorrowland Home Collection (the exclusive Elixir of Life perfume and the Tomorrowland scented candles and fragrance diffusers in collaboration with Baobab Collection), the year-round MESA - The Tomorrowland Restaurant and Tomorrowland DJ & Experience Store in Antwerp, the Tomorrowland Kitchen at Gare Maritime in Brussels, the sustainability platform Love Tomorrow, the entertainment innovation hub Lab of Tomorrow in Boom, Tomorrowland Fiction, the Terra Solis Desert Destination in Dubai, the Tomorrowland Immersive Experience in Barcelona and Madrid, a yearly residence at Ushuaïa Ibiza, the annual Dimitri Vegas & Like Mike shows in Sportpaleis Antwerp, the iconic Tomorrowland aftermovies, trailers and several exclusive documentaries, several groundbreaking digital festivals, the sparkling wine Solo Vida by Tomorrowland, the Acta Non Verba wines by Tomorrowland, Europe’s most spectacular rollercoaster The Ride to Happiness by Tomorrowland at Plopsaland De Panne, the specially painted aircraft Amare in collaboration with Brussels Airlines, the Tomorrowland hot air balloon Zephyr, Tomorrowland art projects (The Stairway To Unity, One World Bridge, Magical Troll Forest), the Tomorrowland Hymn by Hans Zimmer, Tomorrowland NFTs and much more.